Cameron Fletcher Portfolio

Print Design

Print Design requires preperation and work from sizing, scaling and measuring to print qualtity and material requirements.For my
print design process I like to do the following:

Design a template and project layout with space and size measurements.

Gather reference materials and research fonts.

Layout my headers, subheaders and paragraph text in text safe area.

Layout and match graphics to bleed and design area.

Test my design by sample printing and for larger sizes reducing the scale.

Tiny Tokes Template

First the template is engineered and accounted for all the folds, cuts and dye lines that are needed for the final print.

Tiny Tokes

The final product is printed on a thicker yet more flexible card stock paper meant for folding.

Tiny Tokes Display Template

This template was created to hold the Tiny Toke boxes and display them on store shelves.

Tiny Tokes Display

The dispay is created to showcase the product in stores and is used to enhance the products marketing.

Clear Dabbing Oil Template

Some package design requires an extra insert to keep the product from moving around in the packaging.

Clear Dabbing Oil

The Clear Dabbing Oil is meant to hold the product in a syringe, and the packaging holds the syringe in place.

Clear Cartridge Template

The Clear Cartridge template comes in multiple colors and has a clear film to view the product from the outside.

Clear Cartridge

The Clear Cartridge comes in multiple colors and holds small pieces of metal and plastic.

Clear Cartridge Display Template

The Clear Cartridge display template is small and square in size and is designed to hold 20 seperate packages.

Clear Cartridge Display

The Clear Cartridge display is compactable on shleves and holds many different cartridge boxes. The bright colors attract the consumers eyes.

Blister Pack Template

The Blister Pack template is a card inserted into the plastic with a white silhouette to highlight the product

Blister Pack

The Blister Pack contains different products for consumer use and contains different containers in the plastic that are form fitting to the objects.

Package Design

When desiging for packaging I like to consider all the components that go into it. From engineering and tileable texture design work to the print materials and consumer expierence effect the packaging will have when produced.
My process for package design goes as follows:

Engineer the mock up design by accomidating for size, folds and measurements of the product and packaging.

Design a brand package mockup made up of vector graphics, fonts, patterns and images.

Create a design and apply my font images and graphics in its text safe and bleed lines.

Print a sample of the design for accuracy of design and function.

Send packaging template to vendor for production.

Digital Design

Digital Design is a great way to layout plans for my designs and make a name for myself. I use digital design for social media marketing, UI/UX design, web-page layouts etc. I use digital design with my clients to solidify their brand names in a digital world and create a sense of professionalism on their social media and web sites. As digital design grows in its various tools I am constantly learning and adapting them into my design skills and programs

Website Design

Making a name for yourself on the Internet and advertising your business and skillset really comes together when you have a website to display your work. Since the Graphic Design role has aadopted website design into its skillset I have learned HTML, CSS and Java Scripting programming to display my clients work that I have created for their brand packages.I use website designing to showcase my clients work in a way that draws in traffic to their site. I use various methods of implememted SEO keyword research and various programming and coding such as e-comerce, booking applications, mapping and data analysis.

Graphic Art

Graphic Art is a great way to express my creativity and design views, proportions and eye fine details. With the combination of hand drawn art, graphics and photo image manipulation I intend to give my viewing audience a unique visual expierence. I believe that art is a great way to convey emotion and self expression and I aim for that in my project pieces. For my projects I use different tools and programs to create different effects.

Drawing

I use drawing as a preliminary blueprint for my projects , I also use it to create life drawing artwork with highlights and shading using various tools. I use the eraser to create the highlights for my pieces and blend them with the graphite using tortillons.Like most of my art I want to give the viewer a sense of close to realism and detail. I draw people,animals and backgrounds. Drawing for me is a way of using my imagination and creativity to produce a viewable result in reality and when I draw and create its a way of sharing how I view the world from my perspective.